Today, Nikai has established itself as one of the leading electronic brands in the region. It’s a trusted name offering over 400 electronic and household appliances in over 60 countries with over 50 million satisfied customers.
The Nikai Group is a global conglomerate with business interests in: Electronics & Appliances; General Trading; Information Technology; and Food. In just a span of 2 decades, the company has penetrated the international market.
As recipients of the Dubai Quality Appreciation Award (DQAA) and Sheikh Khalifa Excellence Award (SKEA), the multinational enterprise acknowledges these achievements as the torchbearer brand of the group. They symbolize absolute excellence at all levels.
The company’s vision is to build a diversified global business that provides reliable products, exceptional service and superior value to all its customers. Nikai constantly introduces new products to expands its reach across different borders. The most recent name to be added to the list of countries where Nikai will be officially available is Egypt.
The company’s mission is to build a diversified global business that provides reliable products, exceptional service and superior value to all its customers. Nikai constantly introduces new products to expand its reach across different borders.
After setting up direct operations in Georgia, Oman, Saudi, and UAE, the most recent name to be added to the list is Egypt.
With a swarming population of 90 million, Egypt is emerging as one of the fastest growing entrepreneurial hubs in the globe. For eons, Egypt has been known as “The Motherland of the World”, “The Greatest Power in Human History,” “Land of Civilizations” and is regarded globally for its discrete 7,000-year-old record of civilization. This has made the country an expert in the field of science, architecture, culture, art as well as aspects in human knowledge.
Egypt borders Palestine to the northeast, Libya to the west, and Sudan to the south. On the east and north are the Red Sea and the Mediterranean Sea, respectively. Its economy is the most diverse compared to all Middle East economies. It is picking up progress at increasing rates based on a climate attracting investments represented in convenient policy, proper legislation, trade and market liberalization, and internal stability.
Aside from that, the country also possesses skilled manpower, communication infrastructure, developed transportation, modern industrial communities, a mature stock market, and banking system. Currently Egypt is on the growth path and its stock market is among the best performers in 2019 according to Bloomberg.
Egypt owns an industrial wealth constantly enhanced by government efforts. According to recent statistics, three new factories are established daily and 75 industrial zones spread around the country. There are also thousands of workshops that manufacture products using highly advanced technologies.
Also according to its slogan ‘Egypt: Open for Business’, the country is open to investments and new products. Nikai is all set to make waves in the land of the Nile with its vast offering of Electronics and Home Appliances. Propelled by strong economic growth, constant increase in consumer demand, Egypt offers the ideal destination for Brand Nikai to expand its footprint within the region.
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